- 'Dreamiez's Dream Forest POP-UP' will be held from September 19 to September 28 at IPX and K-POP specialty store K-POP SQUARE (K-POP SQUARE) Hongdae

- K-pop square for an immersive experience for K-pop fans, and fans continue to visit as an experiential space with the theme of “Dream Forest Where the Dreamys Choir Lives”

- NCT DREAM members will participate directly from planning to production, including character appearance, name, personality, and taste settings, with love... A pop-up will be presented mainly at global K-POP specialty stores such as Japan, China, Thailand, and the United States

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[September 19, 2025] Digital IP entertainment company IPX (formerly LINE FRIENDS) opened “Dreamiez's Dream Forest POP-UP” at K-POP SQUARE (K-POP SQUARE) in Hongdae to celebrate the release of the official collaborative character IP 'Dreamiez (Dreamiez) 'created with NCT DREAM, strengthening its position as a mecca for K-POP fandoms around the world.

This pop-up was planned as part of NCT DREAM IP's official product business with SM Entertainment. K-POP Square Hongdae was presented as a space where K-POP fans and tourists can experience the worldview firsthand, with the official collaboration character “Dreamiez (Dreamiez),” which reinterprets the individuality and mood of NCT DREAM members as IPX's creative characters, as the main character.

K-POP Square Hongdae is a K-POP complex cultural space for fans and global tourists, and it is a space that incorporates the global IP business know-how that IPX has built up through collaboration with many K-POP artists. In particular, NCT DREAM members directly participated in the entire production process, including character appearance, name, personality, and taste settings from the planning stage, and raised high expectations from fans. The pop-up advance reservation, which began on the 15th, ended in about 10 minutes, proving explosive popularity.

This pop-up, which will run until the 28th, was decorated with the theme “Dream Forest sung by the Dreamies Choir.” “Dream Forest” is a mysterious world that exists in the dreams of NCT DREAM members, and it contains a warm worldview where flowers and trees grow every time the songs of the Dreamz Choir friends who have been together since childhood echo through the forest. Fans can feel as if they are in a dream forest, and they can also enjoy a variety of experiences, such as a photo zone to leave memories with Dreamies, and a mailing zone for writing handwritten letters to express their feelings to artists. In addition, a lineup of products with increased collectible value, such as Dreamys plush, key rings, badges, pouches, eco bags, and T-shirts, was also prepared to increase fan satisfaction.

IPX continues to present content for K-POP fans at home and abroad, mainly at K-POP Square Hongdae. The character IP “zeroni (zeroni) Home Party” popup with ZEROBASEONE (ZEROBASEONE) in June, the official IP “ZO&FRIENDS (ZO&FRIENDS)” pop-up in July, the official IP “ZO&FRIENDS (ZO&FRIENDS)” containing G-DRAGON's unique imagination and personality, and recently unveiled a new IP TRUZ (TRUZ) product to celebrate the comeback of TREASURE (TREASURE), a character IP TRUZ (TRUZ), which is a key place for global fandom culture.

IPX will continue to expand its contact points with fans by showcasing a variety of IP contents with K-POP artists at K-POP Square Hongdae. In particular, it is expected that K-POP Square will develop into a representative cultural space showing a new spectrum of K-pop by combining it with the regional symbolism of Hongdae.

An IPX official said, “K-POP Square Hongdae is a differentiated space where the artist's worldview and fandom interact,” and “I hope that fans can have a special experience connecting with artists through Dreamies characters and worldviews through this 'Dreamiez's Dream Forest POP-UP', and IPX will continue to lead the global IP business for K-POP fandoms at home and abroad.”

Meanwhile, the Dreamiez's Dream Forest pop-up will be held simultaneously at K-POP Square Hongdae and Busan Shinsegae Centum City K-POP Ground, and will continue to meet international fans through IPX's global K-POP specialty stores in Japan, the US, China, and Thailand in the future.