- IPX unveils a collaboration between the celebrity keyring brand “MONAMHEE (MONAMHEE)”, which is developing a global IP business, and GD's fashion brand “PEACEMINUSONE (PEACEMINUSONE),” which is popular among fans around the world... A hot topic due to the meeting of brands leading trends in the character IP, fashion, and key ring industries

- IPX unveils the iconic “DAIHEE (DAIHEE)” and “SYHEE (SYHEE)” IP keyrings inspired by Pimawon's unique symbol 'Daisy' based on its own creativity... Focusing on Mo Nam-hee's signature character “Blping-ee”, Pimawon's identity and charm as a Gen Z fashionstem

- “PMO X Monam Hee” pop-up will open until January 6 at LINE FRIENDS Square Myeongdong... In addition to “Blay” and “Ping Ping,” which IPX introduced during their first meeting with Mo Nam Hee, they will also be showcasing new products such as plush key rings, beaded straps, and laptop pouches, such as “Ko Hee,” which has an attractive warm coffee color... Simultaneous launch not only in Korea but also in China and Japan

- Collaboration know-how that creatively interprets IPX's IP, Mo Nam-hee's unique sensibility, and Pima One's trendy fashionability are added to provide differentiated collectible value

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[December 20, 2024] Digital IP entertainment company IPX (formerly LINE FRIENDS) unveiled the encounter between “MONAMHEE (MONAMHEE)”, a famous celebrity keyring brand, and “PEACEMINUSONE (PEACEMINUSONE)”, a fashion brand founded by GD, and heralded another major collaboration.

“Monam Hee,” where IPX is developing a global IP business, is a key ring brand leading contemporary trends, and its kitschy design and collectible products and packaging are popular, and are greatly loved by celebrities and influencers, including the MZ generation in Korea. In the meantime, it has collaborated with famous brands in various fields such as Samsung Galaxy, Levi's, Corso Como, Carmel Coffee, and NOS 7, and is currently gaining popularity as the most popular key ring.

Peace Miners One (hereafter, Pima One) is a brand founded by GD, an icon of fashion and culture. It pursues iconic and unique designs and is loved around the world. Limited edition products with global brands such as Nike, Frederick Malle, and Fragment Design have received enthusiastic support from many fashion people, as they continued their quick sold-out procession upon launch.

The collaboration concluded by IPX, which has continued to present iconic collaborations leading IP trends, is already heating up social media just by meeting two brands, each with an unrivaled appeal in the fashion and keyring industry. IPX's collaborative expertise, which creatively interprets IP in various fields such as fashion and entertainment, is combined with Mo Nam-hee's unique fashionable sensibility and Pima One's brand identity, which aims for freedom through fashion, to present a new sensibility that has never been seen before. Through this collaboration, it is expected that Pima One will further expand its fan base by introducing a lineup of new styles that are different from the previous one, and that Mo Nam-hee will go beyond a simple key ring brand and position it as a fashion theme brand that is more loved by many people.

IPX is introducing a new “DAIHEE (DAIHEE)” and “SYHEE (SYHEE)” IP key ring with Mo Nam-hee's kitsch character sensibility, at LINE FRIENDS Square Myeongdong's 'PMO X Monam Hee Pop-Up', inspired by Pima One's unique symbol “Daisy,” which symbolizes peace based on its own creativity. The original character of Mo Nam-hee, Blping, was applied to Pima One's iconic daisies and colors, and became a hot topic among many influencers even before it was released. In particular, the names “Dae Hee” and “Ji Hee” were not only named by GD directly from Daisy, but his handwriting was also added to the edition package design, so you can discover the uniqueness of this collaboration.

The “PMO X Mo Nam Hee Pop-Up”, where you can find this collaboration keyring product, was open on an advance reservation system on the day of opening, and ended 11 minutes after the reservation started, reflecting the fans' intense interest. Decorated with the concept of an “artist's dressing room,” IPX unveiled “Blay,” “Ping Ping Yi,” and the warm coffee-colored “Ko Hee” IP for the first time along with the 2 key rings in this collaboration, and various new products such as plush key rings, beaded straps, and laptop pouches have been released, and many fashion people are continuing to visit.

Meanwhile, this pop-up will be held on the 2nd floor of LINE FRIENDS SQUARE Myeongdong until January 6, and collaboration keyring products can be purchased online at LINE FRIENDS Square and Kakao Gifting. You can also find them in online and offline stores in China and Japan.