- 'BT21 The Journey' animation: The reunion of BT21 members who went on their own journey is shown twice a week at 4 p.m.

- The expansion of the worldview of BT21's popular animation, which has accumulated 530 million views, and heightened expectations for BT21 The Journey with a prologue announcing the beginning of “A Journey to Spread Love in a Space Where Starlight Has Disappeared”

- In commemoration of the release of IPX and BT21 The Journey, a pop-up store where BT21 members and products can be found in LINE FRIENDS SQUARE MYEONGDONG

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[May 28, 2025] The new animation series “BT21 The Journey” with the globally popular character IP BT21 from IPX (formerly LINE FRIENDS), a digital IP entertainment company, will be released sequentially twice a week, starting with a prologue.

“BT21 The Journey,” which was released on the 27th, depicts 9 episodes under the theme “Reunion” of members who went on a journey to spread love to restore balance in the universe on a night when the starlight disappeared due to lack of love energy.

BT21 animation has continued to expand the worldview containing BT21's unique originality by recording a cumulative total of 530 million views through the first series, where the story of BT21's daily life and the story of their rival AT21 unfold, and BT21's struggle to debut as a superstar in the universe. This series, which was introduced about two and a half years later, presents a deeper narrative that captures the laughter, tears, and the warmth of true friendship as BT21 members go on a journey to restore starlight by spreading love to the universe.

“BT21 The Journey” expands the radius of activity into space and once again continues BT21's worldview in earnest by capturing universal values such as friendship, courage, challenge, and growth. The journey of BT21 members includes sincere emotional expressions and warm moments of comfort for each other, and is expected to provide existing fans with precious empathy and memories they meet after a long wait, and to new fans an introductory experience where they can naturally immerse themselves in the BT21 worldview.

BT21 global fandom UNISTARS (UNISTARS), who watched a prologue video showing BT21 members who promised to spread love in space and get back together, said on social media, “BT21 is finally back! I don't know how long I've been waiting!” , “The cuteness of BT21 is the happiness of my life”, “I'm already waiting for the next episode! I'm really looking forward to the story of leaving for a planet!” They showed sincere responses and shared reviews mixed with anticipation for the series.

BT21 has distinguished itself as a character IP by sincerely communicating with fans with a worldview that has been firmly established, including members' adventures and growth stories. IPX announced the 'BT21 The Journey Festa' campaign with the release of this animation, and promised to meet 50 million Unistars around the world.

IPX will open a pop-up store at LINE FRIENDS Square Myeongdong from June 5th to 29th, so that fans can make special memories with BT21 members offline. The pop-up store is planned to expand globally, including Japan and the US.

An IPX official said, “This BT21 The Journey animation series is a series designed by BT21 to continue deeper communication with fans by capturing the individuality and growth of each character in a worldview that extends beyond the Earth,” and “in addition to animation, we plan to provide a variety of online and offline experiences through the Myeongdong pop-up store in June, so I hope you can join us on a special journey with BT21.”