- IPX launches a “SALLY'S ATTACK (SALLY'S ATTACK)” campaign to meet fans around the world to celebrate the birthday of the charming character “SALLY (SALLY)” on April 27th

- In collaboration with the popular cafe “Cheese Industry” on Instagram, everything from “Mega Sally” to the inside and outside of the cafe, and the special menu was decorated with Sally's personal color “yellow”... It made a surprise appearance as a “guerrilla attack” all over downtown Seoul and became a hot topic on social media

- Meet local fans not only in Korea, but also from around the world, give them special memories, and go as popular as idols

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[April 26, 2024] Digital IP entertainment company IPX (formerly LINE FRIENDS) is launching a “SALLY'S ATTACK (SALLY'S ATTACK)” campaign with Sally's cute ambition to color everything with her favorite yellow color to celebrate “Sally's Day” on April 27, the birthday of the popular global character IP Sally (SALLY'S ATTACK), which has been very well received by fans at home and abroad.

Sally, who has a cute, bright yellow appearance from head to toe, but is loved by many for her narcissistic and wacky charm, meets fans around the world every year to celebrate her birthday. In particular, this year, in addition to a fun collaboration with a popular cafe on Instagram, Sally made a surprise appearance all over downtown Seoul, such as restaurants famous for her open run, bringing a special yellow-yellow joy to even more fans.

First, a space where you can celebrate Sally's birthday by decorating Seongsu and Iksun with the theme of 'SALLY MAKES EVERYTHING YELLOW', a sensibility cafe operated by GLOW SEOUL until May 6, is becoming a hot topic. A large “Mega Sally” greets visitors from the entrance of the cafe, and they can also find special menus such as Gouda cheesecake in the shape of Sally's face and mango smoothies, so it's crowded with fans who want to take certified photos. Also, as if she is serious about eating, Sally made a surprise appearance at a famous restaurant in downtown Seoul, waited with her fans, and took out her own food, and eyewitness stories are pouring out on social media in a playful way.

Meanwhile, Sally's popularity is also intense in China. From April 13th to 14th, “SALLY YELLOW MARKET” was opened at Dashu Road (Daxue Road), a hot spot in Shanghai, China, where university districts are concentrated, and it was well received by local fans in just two days. Sally held an exclusive exhibition at Oriental Pearl in Shanghai, China on Sally Day in 2019, and the lighting ceremony was held at Guangzhou Tower in 2021 in yellow, which is the color of Sally, and was a hot topic.

Fans who heard about Sally's birthday said, “I booked a date with Cheese Industries for Sally's birthday this year! Seong-su and Ikseon must both go and take certified shots”, “It's not a joke about the cheesecake detail on Sally's face - how do you eat it because it's too expensive?” , “I heard you could wait for a gourmet restaurant with your favorite friend! There are responses such as “If you're with Sally, it's not worth the time to wait.”

An IPX official said, “Since it is loved by many fans around the world, we are presenting a special campaign for Sally's birthday in return,” and “I hope this Sally Attack campaign will be a time for more fans to discover Sally's anti-war appeal and make fun and happy memories.”