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[September 27, 2024] Digital IP entertainment company IPX (formerly LINE FRIENDS) opened “DINOTAENG QUOKKA & BOBO in the Woods POP-UP (DINOTAENG QUOKKA & BOBO IN THE WOODS POP-UP)” at LINE FRIENDS Square Myeongdong on the 27th, and many visitors continue to visit.

Dinotan is an IP that has a strong fandom among the MZ generation by telling the cheerful and fun stories of quokka, friends, and families, whose biggest goal is to find the best marshmallows in the small town of “Marshville (Marshville).” IPX's “DinoTang Quoca & Bobo in the Wood Pop-Up” tells the delightful adventure story of Quokka (QUOKKA), who has an erratic yet optimistic personality, and BOBO (BOBO), who always protects her side, from the attic to discover that there is a marshmallow (marshmallow) the size of an elephant somewhere in the forest, and sets out to find King Marsh.

This pop-up, which will run until October 14, is characterized by inviting visitors to Quokka and Bobo's journey, filled with a variety of things to do, like exploring the woods together. When entering the entrance, the poster featuring friends Quokka and Bobo met in the woods first caught the eye, and the wall of the stairs leading up to the 2nd floor of the pop-up was filled with images of Quokka and Bobo discovering treasure maps, creating a warm atmosphere with Dinotan's unique sensibility. The photo zone, which shows Quoca and Bobo grilling marshmallows together, and the media zone, where you can find videos about the story of The Journey to King Marsh in the Forest, were crowded with fans who wanted to take certified shots.

In addition, around 100 types of lifestyle products have been released, including mini figures, plush, mini canvas bags, and the DinoTang Bobo key ring series, which capture the unconcealed playful charm of Marshville friends, including Quokka and Bobo, which stimulate the desire not only for Dinotin fans but also for those who like the character to own.

Fans who visited the pop-up said, “DinoTang pop-up, I missed it last time, but I regret it... it's back to the top!” , “It's a healing adventure to find the giant marshmallow; I want to be with Quokka and Bobo too,” “The grilled marshmallow quokka and Bobo are so cute, this is a must-have course in Myeongdong”, “I really want to have a fresh key ring with a Bobo figure with a flashlight!” I left various reviews, etc.

Meanwhile, IPX, which announced the global IP business development of “DinoTang” in May of this year, will open the “DinoTang Quoca & Bobo in the Wood Pop-Up” in China, Japan, and Taiwan starting September 30, showcasing the appeal of DinoTang to many global fans. In addition, Dinotan was selected as an official ambassador for the 'Green Camp Festival 2024' to be held at the Incheon Songdo Moonlight Festival Center from September 28 to 29, and will participate in various environmental campaigns.