Our journey began in 2011 with mobile messenger stickers. Born within the small screen, LINE FRIENDS has now evolved into a global platform brand where countless IPs and fans connect.
Our journey began in 2011 with mobile messenger stickers. Born within the small screen, Line Friends has now evolved into a global platform brand where countless IPs and fans connect.
Small friends in our conversations, delivering everyday emotions
Small friends in our conversations, delivering everyday emotions
Brown and Cony. Born within our chats, these small friends naturally became a part of people's daily lives, marking the heartwarming beginning of LINE FRIENDS.
Brown and Cony. Born within our chats, these small friends naturally became a part of people's daily lives, marking the heartwarming beginning of Line Friends.
LINE Messenger
Launch of LINE FRIENDS stickers on LINE Messenger
PRODUCT
Started creating a diverse range of products with the goal: "Let's make gifts we would love to receive ourselves.
IP BUSINESS
Officially launched the IP business in 2015, establishing our characters as core brand assets.
STICKER
라인프렌즈 캐릭터들이 인기를 얻게 되면서, 고객들의 제품 문의가 생기기 시작했습니다.
POP-UP STORE
캐릭터와 상품의 인기가 확산되며 글로벌 팝업을 진행했고, 한 인기 드라마를 통해 아시아 전역으로 브랜드 인지도가 크게 확장되었습니다.
STICKER
Rising popularity of LINE FRIENDS characters leads to the first product inquiries
POP-UP STORE
Brand awareness expands significantly across Asia through global pop-up stores and features in hit TV dramas.
LINE Messenger
First stickers launched on Line Messenger.
PRODUCT
Creating various products as "perfect gifts."
IP BUSINESS
IP business officially launched in 2015.
STICKER
Character popularity leads to product demand.
POP-UP STORE
Global growth through pop-ups and TV features.
BEYOND CHARACTERS, INTO A PLATFORM OF INFINITE IP
BEYOND CHARACTERS, INTO A PLATFORM OF INFINITE IP
Through continuous expansion with BT21, minini, and K-POP, LINE FRIENDS has evolved beyond a character brand into a platform where diverse IPs coexist.
Through continuous expansion with BT21, minini, and K-pop, Line Friends has evolved beyond a character brand into a platform where diverse IPs coexist.
MULTI IP where creativity and collaboration meet
Multi IP where creativity and collaboration meet
Creators, artists, and global brands come together within LINE FRIENDS, connecting all IPs without boundaries to create new forms of joy.
