IPX (formerly LINE FRIENDS) has opened the ‘i-dle minini baby POP-UP’ featuring the girl group (G)I-DLE at K-POP SQUARE Hongdae. The pop-up has received an enthusiastic response, with long queues of domestic and international fans forming immediately after opening. ‘i-dle minini’ is an IPX character line consisting of yeonini, minnini, sonini, woonini, and shunini. This pop-up introduces a new baby concept, creating an even more adorable and charming aesthetic. This marks the fourth collaboration between IPX and (G)I-DLE, following their ongoing partnership that began in 2024 with the ‘Super Lady Pop-up,’ followed by the ‘Klaxon Pop-up’ and ‘We are Pop-up.’ Running until August 2, the pop-up is designed as a whimsical playroom, inspired by the fandom ‘Neverland’s’ affectionate nickname for the members as ‘babies.’ The store’s exterior catches the eye with a pastel pink backdrop adorned with stars, clouds, and baby minini characters.
The main photo zone inside is decorated with play mats, slides, ball pits, and baby room block objects, creating a cozy atmosphere that feels like a real playroom. An exhibition space also features illustrations, daily schedules, and messages handwritten by the members for their fans. The product lineup focuses on practical items, including plush dolls wearing baby bibs, plush magnet keyrings, random plush badges, and string pouches. Having recently wrapped up official promotions for their 9th mini-album ‘I SWAY,’ (G)I-DLE will take the main stage at the Lollapalooza music festival in Chicago on the 31st (local time). They will then conclude their world tour with the ‘2026 (G)I-DLE WORLD TOUR [iDOL] IN MACAU’ at the Galaxy Arena in Macau on August 29 and 30. IPX is launching this pop-up simultaneously in major Asian cities, including Seoul, Busan, Shanghai, and Hong Kong, with plans to roll it out sequentially in Taipei, Singapore, and Japan.
