[March 12, 2026] Digital IP entertainment company IPX (formerly LINE FRIENDS) will host “ZO&FRIENDS LUCKY SHOP (JO&FRIENDS LUCKY SHOP)” POP-UP at LINE FRIENDS Square Myeongdong from today (12th) to 22nd.
ZO&FRIENDS gained over 200,000 social followers after half a year of release, and began its first journey by hosting 'ZO&FRIENDS 1st POP UP' at K-POP Square Hongdae in July of last year. Since then, the second pop-up, which was held last December, has solidified its position as a global IP by expanding the stage not only domestically but also to about 40 countries and regions, including China, Japan, Indonesia, North America, and the Middle East, under the concept of “ZoaFul Winter.”
ZO&FRIENDS has gradually expanded its worldview through each pop-up and provided fans with a variety of concepts. If the first pop-up first revealed the ZO&FRIENDS worldview and the second pop-up enhanced the emotional bond by “building a friendship” with ZOA, the third pop-up this time was designed so that we can experience ZOA, which has become a friend, as an IP that naturally permeates our daily lives.
The ZO&FRIENDS LUCKY SHOP POP-UP advance reservation (9th) proved to be a continuous enthusiastic response to the first and second pop-ups, with all sessions closed after 3 minutes of opening. After a successful global debut, ZO&FRIENDS is continuing its continuous growth trend by hosting the 3rd pop-up in 'Myeongdong', the center of K-culture.
The pop-up space, designed according to the ZO&FRIENDS LUCKY SHOP concept, stands out for its fresh energy through the green exterior walls and cute elements. The giant ZOA, surrounded by objects that symbolize good luck, greets visitors, and products such as capsule toys and Matryoshka catch the eye. In addition, a limited lucky sticker will be presented along with the lucky elements hidden among the daisy murals to maximize the 'finding luck' experience.
The product lineup has also been greatly diversified. The selection has increased from practical household items such as tumblers, home shoes, and cushions to lifestyle objects such as large dolls, art figures, and Matryoshka. In particular, in this pop-up, we are introducing random doll key rings and random figure key rings that include secret products for the first time, reflecting the global “Gacha (Gacha)” trend. The blind product, made with a special costume, is in line with the concept of this pop-up called “Finding Fortune,” and brings unexpected pleasure.
An IPX official said, “If the first pop-up was the starting point for ZO&FRIENDS, the second pop-up was an opportunity to expand contact points on the global stage,” and “this third pop-up shows the stage where the ZO&FRIENDS worldview naturally penetrates fans' daily lives.”
This time, ZO&FRIENDS LUCKY SHOP POP-UP can be seen simultaneously at major locations around the country, including LINE FRIENDS Square Myeongdong, Lotte World Tower Mall Atrium, and Centum City Busan.
Meanwhile, ZO&FRIENDS contains warm messages of comfort from friends who are more perfect because they are not good at it, including “ZOA (ZOA),” a careless and affectionate cloud girl who always moves in slow motion, “A&NE (A&NE),” and “AKI (ZAKI),” a natural color drop born from Joa's footprints in the clouds.
