- IPX opens a new regular store 'LINE FRIENDS SQUARE SHIBUYA' in the center of Shibuya, Tokyo, leading Japan's leading fashion, entertainment, and culture trends... Continuing a box-office boom in Korea with the launch of 'Supernatural POP-UP' in commemoration of Newjins' debut album in Japan

- Unveiling unique IP products and pop-up spaces such as plush keyrings, ball caps, and T-shirts created by adding IPX's unrivaled creativity in collaboration with New Gins and Japanese design masters Murakami Takashi and Hiroshi Fujiwara... The explosive response and open run from local fans continued

- Simultaneously opened at LINE FRIENDS Square Myeongdong, located in Myeong-dong, the center of K-culture... Following the fact that pre-orders for the first day of the How Sweet pop-up closed in less than 20 minutes, this pop-up also ended in less than 5 minutes, and the cumulative number of visitors to the NewJINS domestic pop-up was over 60,000, making it a hot topic

- IPX announces new changes in the industry by expanding the IP business in a differentiated manner that multiplies the synergy between major global artists and character IP businesses

[June 26, 2024] Digital IP entertainment company IPX (formerly LINE FRIENDS) opened a new regular store “LINE FRIENDS SQUARE SHIBUYA” in central Tokyo, Japan, and launched “Supernatural POP-UP,” where you can see a collaboration between Takashi Murakami and Hiroshi Fujiwara, who participated in Newgins's Japan debut album as part of the official Nugins IP product business. In order to enter LINE FRIENDS Square Shibuya, over 600 people lined up in less than 30 minutes before opening, and reservations for on-site visits were closed less than 1 hour after opening. Furthermore, the pop-up reservation for the first day ended in less than 5 minutes, and despite the fact that it was a weekday morning, local fans, foreign tourists, and media flocked, and the Nugins pop-up craze continued in Japan.

“LINE FRIENDS SQUARE SHIBUYA” is IPX's first regular “LINE FRIENDS SQUARE” store overseas. Located in the core business district of Shibuya, where people from all over the world who lead fashion, entertainment, and culture trends gather, it is expected to be a hot spot where Japanese fans and international tourists who love characters can meet all the most popular global IPs. In addition to popular global IPs such as LINE FRIENDS original characters, minini (minini), BT21, and Usamaru, it is a space where you can experience trendy and differentiated IP experiences, such as new IPs related to various popular artists other than Newgins.

In particular, in “LINE FRIENDS SQUARE SHIBUYA,” IPX opened Newgins “Supernatural POP-UP,” which was first unveiled in Japan, and has been praised as a pop-up that incorporates its differentiated enterprise IP business expertise. In this pop-up, which will be held until July 15, collaboration with world-renowned design masters Murakami Takashi and Hiroshi Fujiwara, who participated in Newjins' Japanese single album, was created as an attractive product and space that added IPX's unrivaled creativity from day one.

This pop-up paid homage to Takashi Murakami's signature character, and a photo zone centered around the “flower character” newly created by IPX by combining it with Tokki (Tokki), the symbol of New Jeans, and various products caught the attention of visitors. Furthermore, the character artwork, which further enhances the appeal of the members by adding IPX's own creativity to each members' original character sketched by Takashi Murakami, has also been implemented in various products such as photo zones, plush keyrings, and smart talk, stimulating the desire of local fans to collect.

Also, the collaborative products of New Jeans and Hiroshi Fujiwara have finally lifted their veil. Hiroshi's handwriting for the team names and member names in Korean, English, and Japanese met IPX's creatives to create a variety of fashion items such as trendy T-shirts, bandanas, and ball caps. On the first basement floor of the most eye-catching pop-up, there is an interactive media experience space where you can immerse yourself in characters and artists, and special Bunini (Bunini) videos, including Newzins' Japanese debut song M/V, are screened, and there are endless queues to take certified shots.

In addition to this pop-up, the one that attracted the attention of local fans was the bunny unveiled by IPX and Newgins together. Bernini, who made a surprise appearance on Newjins' “ASAP” and “How Sweet” M/V, attracted the attention of global fans once again by appearing on the M/V of the Japanese debut single “Right Now,” which was released on the 17th.

Meanwhile, 'LINE FRIENDS SQUARE MYEONGDON', located in the center of Myeongdong, which is considered the 'Times Square of Korea', also opened Newgins 'Supernatural POP-UP' at the same time until July 10, and the 'How Sweet' pop-up was completed on the first day of June 5 with less than 20 minutes in advance, and certified reviews are pouring in from fans and international tourists who have been looking forward to the second pop-up of the Newgins double single.

An IPX official said, “It is significant to open a new regular store 'LINE FRIENDS SQUARE' in Shibuya, the center of trends in Tokyo, Japan, and above all else, to share the first start with Newgins, which is greatly loved around the world. “We are happy that the popularity of newgins pop-ups in Korea, which has been visited by more than 60,000 people, continues in Japan,” he said. “We will continue to develop a global IP business that can be experienced in a variety of ways by combining the synergy of popular K-Pop artists and character IP businesses based on IPX's unique IP business know-how accumulated over 10 years.”