- IPX, which was a hot topic as a pop-up for the 2nd edition of the Newgins mini album that broke through the typhoon last summer, and the exclusive opening of 'How Sweet POP-UP' to celebrate the release of the new Newgins double single this year... Pre-booking on the first day ended in less than 20 minutes, so it was another box-office hit due to crowds of clouds

- IPX's unrivaled creativity is added to recreate the explosive popularity of the pop-up space and photo zone with a vintage record shop concept that seems to have come out of a photoshoot, and the open run of K-pop fans at home and abroad

- IPX, the official product business partner of Newgins IP, has been showcasing various products related to Newgins IP, including Bunini (Bunini) since last year... In this pop-up, new products such as Bernini plush key rings, New Jeans Colle Edition, and new Powerpuff Girls products with IPX's unique differentiated design expertise added to IPX will be unveiled

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[June 5, 2024] Digital IP entertainment company IPX (formerly LINE FRIENDS) opened “How Sweet POP-UP” with the group Newgins at LINE FRIENDS Square Shrine on the 5th to celebrate the release of a single album in Korea as part of the official NEWJINS IP product business, and the number of pre-orders for the first day ended in less than 20 minutes, and fans who have been looking forward to this new album and various products related to NEWJINS IP continue to gather.

The encounter between IPX, which is creating a new IP success formula with unrivaled creative capabilities and IP business expertise, and Newgins, which is changing the K-pop paradigm in a fresh and unique way every time, created a big topic of conversation by showcasing pop-ups and IP products that maximize the concept of each album globally. The pop-up that opened last year at LINE FRIENDS STORE Gangnam and Hongdae was visited by over 55,000 people, and fans continued to visit throughout the operation period, and the character Bunini (bunini), which was revealed by surprise at this time, appeared in the Newgins music video “ASAP” and was released as a variety of IP products, and is still loved by fans.

This pop-up store, which has taken over the heat and came back even stronger, also has pop-up concepts, artwork, and various IP products that combine IPX's unique creative appeal, and is continuing to be open despite the heat, many fans at home and abroad continue to open. This pop-up, which will be held exclusively until June 17, is decorated with a photo zone and posters with a vintage record shop concept that makes use of the old school hip-hop mood of Newgins's new double single 'How Sweet', and you can discover the unique refreshing and hip appeal of Ngins members.

“Bernini,” which was created by miniaturizing Tokki (Tokki), the symbol of New Jeans, was transformed into a plush key ring, sound key ring, etc., to show off her cuteness to the fullest. Also, the “Newjeans Colle Edition,” which unraveled the unique appeal of Newgins as a sensational product by adding IPX's creative appeal, drew the attention of fans by creating original products such as a rabbit string bag in the shape of rabbit ears and a Furry Bunny key ring. Other than that, in addition to photo cards related to New Jeans IP, IPX's redesigned T-shirts (THE POWERPUFF GIRLS) version of T-shirts based on this “How Sweet” costume, and smart talk are arousing fans' desire to collect them.

Fans who visited the pop-up said, “I always agree with LINE FRIENDS and NEW JINS! “It's a bag with a rabbit ear design, so I know how to shoot at fans' tastes”, “Newgins, which perfectly fits any concept, may be a big hit for both albums and pop-ups”, and “I don't know how time passes because it's a sweet pop-up that makes you feel like you've come to a record shop of memories.”

Meanwhile, IPX is developing various enterprise IP businesses globally through collaboration with K-pop artists such as BT21, Newgins, Ive, and Zerobase One. On June 26, along with a pop-up commemorating the release of the single album “Supernatural,” which was presented along with Newjins' debut in Japan, various official NEWJINS IP products will be showcased in collaboration with Japanese design masters Takashi Murakami and Hiroshi Fujiwara, adding IPX's unrivaled creativity.