- IPX thanks Global IP Line Friends Brown (BROWN) for its 15th anniversary in 2026... A quiet but warm message of friendship from Brown

- Brown, who appeared as a LINE (LINE) character sticker in 2011, brings deep communication and brilliant inspiration... captivates global fans with the charm of “relationships” that have not changed for 15 years

- Brown's warm year-end greetings 'Hug Brown House Pop-Up'... A reinterpretation of classical music with Lecto, Mr. Maria, Ropa Seoul, and Oshitoi

- Brown shared the daily lives of fans in various fields such as lifestyle, fashion, distribution, and F&B... Fostering continuous collaboration with global brands through 15 years of heritage

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[November 28, 2025] Digital IP entertainment company IPX (formerly LINE FRIENDS) is celebrating the 15th anniversary of the birth of the global IP LINE FRIENDS BROWN (BROWN TO YOU) and is launching a “FROM BROWN TO YOU (FROM BROWN TO YOU)” campaign that permeates everyday moments with deeper emotions.

“Brown,” which first appeared as an original character stamp (sticker) on LINE (LINE), a mobile messenger used by over 200 million people around the world, will celebrate its 15th anniversary in 2026. Brown has stayed in his place for a long time as a person who removes facial expressions, adds emotion, and conveys his heart even without words. Brown's unique charm, which seems blunt but is capable of deep communication, brings warm empathy and radiant inspiration to global fans, and continues to be loved by fans around the world.

The “FROM BROWN TO YOU” campaign, which begins on the 15th anniversary, will be a special time to share Brown's sensibility to more fans, and will convey Brown's warm heart, which shows value in a human relationship.

First, the “Hug Brown House” pop-up to mark the beginning of the 15th anniversary will be held at LINE FRIENDS Square Myeongdong until January 30th. The “Brown Tree” decorated with brown dolls not only captures a warm year-end mood, but the brown and gift boxes scattered all over the place draw the attention of visitors by turning every space into a photo zone.

Along with the beginning of the 15th anniversary campaign, preparations were also made to meet the values of Brown, whose meaning deepens over time, and brands that have been working hard for a long time. First, the fashion brand “RECTO (RECTO)” and the “Brown 15th Anniversary Edition,” which incorporates each other's classic values, were unveiled together. The 'Brown Ceramic Collection' with lifestyle selection shop LOFA Seoul (LOFA Seoul), the doll and key ring brand OSITOY (OSITOY), the 'Brown 15th Anniversary Limited Suede Edition', and a second collaboration with Dutch emotional lighting brand Mr. Maria (Mr Maria) will be unveiled sequentially in December.

Meanwhile, over the past 15 years, Brown has expanded its influence through global IP by expanding partnerships in major industries such as lifestyle, fashion, retail, and F&B. Brown has conveyed the value of friendship in a variety of ways through collaborations with world-leading brands such as Rami, Beats by Dr.Dre, Brompton, Starbucks, Maison Kitsune, and Bang & Olufsen, and recently has further strengthened the content-based fan experience through collaborations with global digital companies such as Supercell and Netflix. IPX will continue to collaborate with various global brands based on the symbolism of Brown's relationship, providing fans with an experience where they can connect more deeply with Brown in their daily lives.

An IPX official said, “Thanks to the fans' love, Brown has grown into a representative character IP that has naturally participated in our daily lives over the past 15 years,” and “Through the 'FROM BROWN TO YOU' campaign to celebrate the 15th anniversary of Brown's birth, we will continue meaningful activities so that Brown can be reborn as an icon connecting the times and culture by gradually revealing collaborations with various global brands and characters throughout the coming year 2026.”