- BROWN celebrated its 15th anniversary with 50 loyal fans who have stood by its side throughout the years. The event, themed 'You are my star,' shifted the spotlight from BROWN to the fans, creating a meaningful birthday celebration.
- Fans enjoyed a memorable experience filled with touching and romantic activities, including a BROWN superfan quiz, a drawing session, and exclusive limited-edition desserts.
- Special BROWN DAY events were also held globally, such as the 'Wish-Granting Postman BROWN' campaign in China and a 15th-anniversary art gallery in Japan, sharing gratitude and joy with fans around the world.
On August 8th, digital IP entertainment company IPX (formerly LINE FRIENDS) hosted the 2026 BROWN DAY at the Sofitel Ambassador Seoul to celebrate the 15th anniversary of BROWN, a character beloved by fans worldwide for his stoic expression and hidden, warm-hearted charm.
Every year on August 8th, IPX celebrates BROWN’s birthday with fans as a special way to share gratitude. Marking this meaningful 15th anniversary, the event featured the heartfelt theme, “You are my star,” conveying the message that the fans who have shown unwavering love for the past 15 years are the true stars who make BROWN shine.
To ensure an unforgettable experience, the event was held at Latitude32, the rooftop bar at the Sofitel Ambassador Seoul. Around 50 fans with special stories connected to BROWN gathered to celebrate his birthday. In a space overlooking the city, they enjoyed themed desserts and drinks inspired by the stars in the night sky, shared stories, and captured precious birthday memories at various photo zones.
The event continued with a drawing session where fans and the original creator sketched BROWN together, followed by a trivia contest that tested just how well fans know their favorite character, filling the room with laughter and excitement. During the birthday cake cutting, BROWN made a surprise appearance, thanking the cheering fans as they sang along. The 15th-anniversary party concluded on a high note, filled with warmth and excitement as fans received exclusive, limited-edition gifts prepared just for the occasion.
The venue brought together fans with deep, shared histories: those who have been with BROWN since his debut, those who grew up with him, those who met friends through their shared love for the character, and dedicated fans who have filled their rooms with BROWN merchandise. Attendees expressed their overwhelming joy, saying, “It was BROWN’s birthday, but I feel like I’m the one who received the gift. My heart is still racing from how happy I am,” “I was so proud to win first place in the trivia contest and prove my status as a true fan,” and “It was a precious time to gather and enjoy the day with other people who love BROWN.”
Meanwhile, celebrations for BROWN’s birthday continued around the world. In China, the “Wish-Granting Postman” campaign is underway, where BROWN collects fans' wishes via mailbox and makes them come true. In October, he will make a surprise appearance at the wedding of a selected couple, creating an unforgettable moment for them and touching the hearts of local fans. Additionally, an art gallery opened on the 5th at the Isetan Shinjuku store in Japan, showcasing BROWN’s 15-year journey. The gallery features 40 limited-edition prints that reinterpret LINE FRIENDS characters as art, along with new illustrations and collectible merchandise, deeply conveying BROWN’s message of love and gratitude.
An IPX representative stated, “The unwavering support and love from fans worldwide have been with BROWN every step of the way over the past 15 years. We hope that this year’s BROWN DAY, celebrated across the globe, serves as a precious and romantic gift to everyone as a token of our deep gratitude.”
