- 'ZO&FRIENDS 2nd POP UP' will be held from December 19 to 28 at 4 locations nationwide, including IPX and K-POP SQUARE Hongdae. The concept of “ZoaFul Winter (ZoaFUL Winter)” was very popular

- “ZO&FRIENDS” Case sold out within 30 minutes of launch, pre-order the pop-up, closed 5 minutes ago, and 15,000 people visited on the first weekend of opening. Second box office for ZO&FRIENDS, which grew even bigger after opening the first pop-up

- IPX, “ZO&FRIENDS 2nd POP UP” will be rolled out sequentially in about 40 countries and regions, including Asia, North America, and the Middle East, starting at the end of the year. Warm-up completed with global representative IP

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[December 22, 2025] “ZO&FRIENDS 2nd POP UP” presented by digital IP entertainment company IPX (formerly LINE FRIENDS) at K-POP Square broke records one after another, breaking records from advance reservation to on-site operation, and once again proved the influence of the character IP “ZO&FRIENDS (ZO&FRIENDS)” created by IPX and G-DRAGON (G-DRAGON).

“ZO&FRIENDS 2nd POP UP” announced a smooth start with an explosive response even before it opened. First, the limited-edition ZOA doll keyring edition and 3 types of travel lines, which were pre-released on the 11th through the tech lifestyle brand Casetify, were all sold out online 30 minutes after release, showing the expectations of fans who had been waiting for ZO&FRIENDS.

The pop-up pre-order that took place on the 15th also closed at the same time in major regions of the country (Shinsegae Department Store Gangnam, Busan Centum City, Suwon Starfield), including K-POP Square Hongdae. At the time of the first pop-up in July, advance reservations were closed in 3 minutes, and in this second pop-up, the number of visitors per hour was expanded by more than 2 times to meet more fans, and the number of operating locations was greatly increased, and ZO&FRIENDS became a global IP that continues to expand beyond a one-off topic It shows that it is being paginated.

“ZO&FRIENDS 2nd POP UP” received enthusiastic responses at the same time as its full-scale release. “ZO&FRIENDS 2nd POP UP”, which has been running since the 19th, attracted a high level of interest from the beginning of the pop-up with 15,000 visitors during the first weekend (Friday, Saturday, and Sunday). In the weekend schedule, which was operated with an on-site reservation after advance reservation, the queue in front of the store naturally continued, and some products were sold out early, adding to the excitement of the site.

The reason for the popularity of this pop-up is the space design and product structure that expands the character and worldview unique to ZO&FRIENDS in a more three-dimensional way. Based on the identity of ZO&FRIENDS, which is a person who always stays close and is a source of warmth and comfort, it has caught the world's attention by designing experiential content that goes beyond simple character consumption and can be emotionally connected.

Based on the concept of “ZoaFul Winter (ZoaFul Winter),” this pop-up created a cozy and warm atmosphere by arranging elements to create a winter mood, such as ZOA plush tree, gift boxes, and ZOA wearing a Santa hat, according to the year-end season. Through this, the world view of ZO&FRIENDS was incorporated throughout the space so that visitors could feel ZOA not just a character but a friend who shares their feelings.

The product categories and lineup have also expanded in various ways. Focusing on lifestyle products such as fashion and home tailored to the winter season, it was designed so that people can experience ZO&FRIENDS throughout their daily lives. In addition to soft-textured ZOA robes and blankets, they showcased products closely related to real life, such as hats, multi-covers, key rings, medium dolls, and cushions, and scarves, and they also prepared 3 types of travel lines consisting of travel bags, passport cases, and multi-pouches to enhance both portability and versatility.

IPX is simultaneously running 'ZO&FRIENDS 2nd POP UP' in Beijing and Shanghai, China, along with an explosive response in Korea. Pop-ups will be held in major regions such as Hong Kong, Taiwan, Japan, and Indonesia in January 2026. IPX plans to continue expanding points of contact where global fans can experience ZO&FRIENDS firsthand in their daily lives by gradually developing pop-ups in major Asian markets, North America, and about 40 countries and regions, including the Middle East.

An IPX official said, “If we confirmed the fans' sympathy with the emotions and worldview that ZO&FRIENDS wanted to convey in the first pop-up, this second pop-up was a place that expanded the story to the entire space, product, and experience,” and “We proved that ZO&FRIENDS is a global IP that can continue to expand through advance reservations and enthusiastic responses from the field, and we want to continue to be a warm friend in the daily lives of fans around the world through various concepts and lineups.”

Meanwhile, ZO&FRIENDS is a character IP created by IPX and G-DRAGON (G-DRAGON), and contains warm messages of comfort from less-than-perfect friends who are always slow motion, “ZOA (ZOA),” and “ZAKI (ZAKI),” celestial color bubbles born from Joa's cloud footprints.