- Launching a new regular store 'LINE FRIENDS SQUARE SEONGSU' in Seongsu-dong, which leads the fashion, enterprise, and culture trends of Gen Z... Providing the feeling of coming to a 'character editing shop' with a pop-up format where you can find all the popular IPs at home and abroad

- Comprised of unique character IPs, from the customized fashion brand “COLER (COLER)” to “Joguman” famous for the green dinosaur Braccio, “Light Up Studio,” which is popular for its Madong Bear candles, and the Danish national prop brand “Hopty Mist”... Capture Gen Z's tastes with easy-pick (easy-pick) items such as key rings, figures, and mini bags

- It is full of photo zones with 3.5-meter Christmas trees, Minnie dressed in Santa clothes, and a snowman statue, making it a must-visit course in Seongsu-dong during the year-end holiday season

[December 11, 2023] On the 8th, digital IP entertainment company IPX (formerly LINE FRIENDS) opened a new regular store in Seongsu-dong, the mecca of Gen Z, and “LINE FRIENDS Square Seongsu” where you can meet popular domestic and international IP characters like pop-ups.

“LINE FRIENDS SQUARE SEONGSU', which opened with a total of 2 floors and 80 square meters, is a space where you can experience all trendy character IPs and products, and operates in a pop-up format that can be remodeled at any time, making you feel like you've come to a character editing shop. In particular, it consists of easy-pick (easy-pick) items such as keyrings, mini bags, figures, and grip talks based on various character IPs with high collectible value, and is decorated as a space where anyone who likes characters can visit and enjoy.

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This time, the store is located in “Seongsui-ro,” the center of Seongsu-dong, which leads Gen Z trends such as fashion, entertainment, and culture, and is decorated with a cute little “minini (minini)” that greets visitors in a retro red brick building, and “JOGUMAN (JOGUMAN),” famous for the green dinosaur Braccio. When you enter the store, you can find a photo zone with a 3.5-meter Christmas tree with a holiday concept, “minini (minini)” wearing Santa clothes, and an attractive “What a Snowman” statue, which has an attractive crooked appearance, and is popular as a must-visit course in Seongsu-dong at the end of the year.

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Furthermore, in the store, you can find various IPs that target the tastes of Gen Z, such as “Light Up Studio,” which became popular as the muscular bear character Ma Dong Gom, the Danish national prop brand “Hopty Mist,” and the doll key ring brand “Papyboy.” Also, in addition to the new lineup of the customizable fashion brand “COLER (COLER),” which is easy to use as a unique fashion item, such as mini petite key ring pouches and hook stickers, holiday ornaments, snowman candles, and Goodrucktroll objects that bring good luck when touching the head have been released, and many people who are considering year-end gifts have continued to visit.

Customers who visited the store said, “The mini Rudolph key ring, number candle, and plush pouch are great! Is it true that I don't know how much time passes when picking Christmas gifts for me and my boyfriend?”, “A combination of a crooked snowman, Minnie in a Santa hat, and a giant tree! This year-end life shot course is definitely here!” It is showing such a reaction.

An IPX official said, “LINE FRIENDS Square Seongsu, which opened this time, is a place where all fans who are passionate about characters and cute things can meet the most trendy domestic and international IPs together,” and “since it is an area frequented by Gen Z who values new and hip sensibility and experiences, I hope it will be a character store full of items they want to own based on popular IPs, a space where they want to leave certified shots, and a hot spot they want to come back again.”