- Following the launch of ‘ZO&FRIENDS’ last year—a collaboration between IPX and G-DRAGON that quickly became a global hit—the first-ever meeting between the character brand and G-DRAGON’s label, ‘PEACEMINUSONE,’ is here. The ‘PEACEMINUSONE X ZO&FRIENDS POP-UP’ opens on the 16th at K-POP SQUARE Hongdae.
- All eyes are on this collaboration, which marks the 1st anniversary of ZO&FRIENDS and the 10th anniversary of PEACEMINUSONE, offering a unique brand aesthetic that blurs the lines between characters and fashion.
- Under the theme of a blooming path where the floral footprints of ZO&FRIENDS meet the daisies of PEACEMINUSONE, the collection ranges from PEACEMINUSONE-style ZOA keyrings to one-of-a-kind ZOA figure objets created exclusively for this collaboration.
Digital IP entertainment company IPX (formerly LINE FRIENDS) opened the "PEACEMINUSONE X ZO&FRIENDS POP-UP" on the 16th at K-POP SQUARE Hongdae, the first collaboration pop-up featuring the global character IP "ZO&FRIENDS," created in collaboration with G-DRAGON, and his brand "PEACEMINUSONE."
This collaboration is special as it marks the first time the two brands have come together to interpret each other's symbols and identities in a new way. It is particularly meaningful as it celebrates significant milestones for both: the first anniversary of the ZO&FRIENDS character IP and the 10th anniversary of PEACEMINUSONE. Expectations are high for the synergy between these two brands, which have each built dedicated fanbases in different fields.
Running until the 25th, the pop-up is themed "BLOOMING STEP," capturing the journey of ZOA’s "flower footprints" meeting PEACEMINUSONE’s "daisy" to bloom into a path of flowers. By adding IPX’s creative touch to the symbols of both brands, the space conveys the message that "the path we walk together becomes more beautiful." Visitors can experience a space where the two worlds blend mysteriously, with effects that make it feel as if flowers are blooming with every step they take.
The products also harmoniously incorporate the identities and symbols of both brands. ZOA, wearing a black hoodie, features the PEACEMINUSONE daisy on one foot and the ZO&FRIENDS flower footprint on the other, adding a witty touch. Other items, such as pouch keyrings and rugs featuring the PEACEMINUSONE logo completed with white daisies and small mint-colored ZOA footprints, also caught the eyes of visitors. In particular, a one-of-a-kind, specially crafted ZOA figure objet created for this collaboration symbolically represents the meeting of the two brands, drawing a steady stream of fans eager to take photos.
Fans who visited the pop-up shared reactions such as, "A meeting between my two favorites, both created and cherished by G-DRAGON—this is a true collaboration," "I never imagined the PEACEMINUSONE daisy and ZOA’s footprints could go so well together; it feels like we’re walking a flower path together," and "You can feel the sensibility of both brands in every single product detail."
An IPX representative stated, "As this year marks the meaningful 1st anniversary of ZO&FRIENDS and the 10th anniversary of PEACEMINUSONE, we focused on connecting the new sensibility created when these two icons—the PEACEMINUSONE daisy and the ZO&FRIENDS flower footprint—meet and reinterpret each other's languages into a single story." They added, "Especially since this is a special meeting of two brands brought to life by G-DRAGON himself, we hope this collaboration serves as an opportunity for fans who have loved each icon to discover each other's worlds and connect through a shared taste."
Meanwhile, the "PEACEMINUSONE X ZO&FRIENDS POP-UP," which runs until the 25th, is being held simultaneously at K-POP SQUARE locations in Hongdae, Jamsil, and Busan, as well as globally in cities like Shanghai and Beijing. It will continue to reach fans worldwide in major Asian cities, including Hong Kong, Taipei, Singapore, Kuala Lumpur, and Tokyo.
