- IPX launched the popular character “ZO&FRIENDS” created with G-DRAGON in July... The first pop-up pre-order ended for only 3 minutes, and the online and offline sell-out crisis continued, proving syndrom-level popularity

- IPX launches 'ZO&FRIENDS 2nd POP UP' to become friends with ZOA this winter... Raising expectations with a product lineup that further stimulates the desire to collect

- Announces collaborations with various global brands in popular love calls, such as “ZO&FRIENDS,” ROM&N, and CASE TIFY, etc.

[December 9, 2025] Digital IP entertainment company IPX (formerly LINE FRIENDS) will open “ZO&FRIENDS 2nd POP UP” in about 40 countries and regions along with the global character IP “ZO&FRIENDS (ZO&FRIENDS)” to present a winter (ZoaFul Winter) of becoming friends with ZOA (ZOA).

ZO&FRIENDS is a character IP created by IPX and G-DRAGON (G-DRAGON), and is always in slow motion, and “ZOA (ZOA),” the affectionate, and affectionate cloud cat, “Ann (A&NE),” and “Baby (AKI),” a celestial axis color blob born from Joa's footprints in the clouds, and “ZAKI (ZAKI),” the more perfect friends who are not good at conveying warm messages of comfort.

ZO&FRIENDS caused a syndrome at the same time as it was released last July and made an impression as a national character. The 'ZO&FRIENDS 1st POP UP' pop-up held at K-POP Square Hongdae in commemoration of the unveiling of the characters was closed after 3 minutes of advance reservation, and an average of more than 1,500 people visited each day with on-site reservations, adding to the excitement.

The product also became scarce due to being sold out every day, and it proved that it is a character IP with scarce value by even pre-ordering additional online for the first lineup thanks to support for re-launch. ZO&FRIENDS, which was well received by the industry as well as the public and successfully completed its debut, has received love calls from various industries. We have launched stickers for KakaoTalk and LINE messenger, collaborated with leading domestic and international brands such as color brand ROM&ND (ROM&ND), and tech lifestyle brand CASETiFY (CASETiFY), and we are looking forward to collaborating with more global brands in the future.

While the world is paying attention to the ZO&FRIENDS craze, IPX opened “ZO&FRIENDS 2nd POP UP” at K-POP SQUARE (K-POP SQUARE) Hongdae from the 19th to the 28th, and planned a pop-up with the concept of ZoaFUL Winter (ZoaFUL Winter), sharing warm comfort even in the midst of a clumsy and imperfect day. Following the first pop-up, which brought new joy and emotion to everyday life by incorporating G-DRAGON's rich imagination and individuality, we will expand connectivity to the ZO&FRIENDS worldview and present an immersive space through a more diverse and highly collectible product lineup so that people can feel like friends who share their feelings with ZOA.

This pop-up will be held simultaneously at K-POP Square Hongdae, Shinsegae Gangnam, Busan Shinsegae Centum City, and Suwon Starfield. Based on IPX's unrivaled K-POP IP business capabilities and global network, “ZO&FRIENDS 2nd POP UP” will be released sequentially from the end of the year in major Asian markets such as Shanghai, Beijing, Tokyo, Hong Kong, Bangkok, Taipei, Singapore, and Indonesia, and North American regions such as LA and New York, as well as in the Middle East, including the United Arab Emirates. An IPX official said, “ZO&FRIENDS, which was planned, produced, and released with G-DRAGON for about 2 years, was loved by fans and successfully gave their first greetings at the same time as it was released last summer, ZO&FRIENDS 2nd POP UP continues its enthusiasm with even more fans “It will be a new journey to meet people in person,” he said. “We will continue to introduce new products and pop-ups with ZO&FRIENDS's unique personality and worldview to create a reason why fans around the world want to join 'Joa'.”

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