- Launching “LINE FRIENDS SQUARE (LINE FRIENDS SQUARE)”, a new store brand centered on various popular domestic and international IPs to target Gen Z's tastes... Introducing the first store in Serosu-gil, a hot spot in Sinsa-dong

- “LINE FRIENDS SQUARE”, the latest domestic and international popular IP hotspot, contains the meaning of a “plaza” where various IPs and fans can interact and play together... Starting with Serosu-gil, it will continue to open in various regions in the future

- In addition to the company's popular IPs, it consists of various new products and experience spaces for topical IPs collaborating with IPX, such as Newgins IP and JOGUMAN (JOGUMAN)... Newgins IP products have launched a new lineup since their first launch in August, and are very popular

[November 27, 2023] Digital IP entertainment company IPX (formerly LINE FRIENDS) successfully opened a new regular store 'LINE FRIENDS SQUARE SHINSA' on the 24th in Serosu-gil, Sinsa-dong, Seoul, where you can find IPs from various popular domestic and international characters.

“LINE FRIENDS SQUARE (LINE FRIENDS SQUARE)” is a new store brand with a character editing shop concept that reflects IPX's rapidly changing latest trends centered around Gen Z and can be refurbished at any time according to consumer needs and open area characteristics. In a trendy space designed by IPX, you can find various character IPs that are currently the most popular at home and abroad, and it contains the meaning of a “plaza” where fans and characters who like cute and unique things can interact together. IPX plans to continue showcasing LINE FRIENDS SQUARE in various countries and regions around the world, starting with this new store.

This time, “LINE FRIENDS Square Shrine” is located in the newly emerging “Serosu-gil” with popular brands with a Neutro sensibility, and has opened with a total size of 80 square meters on 2 floors. This store, which received a lot of attention on social media even before its launch, is attracting visitors not only by its own IP, which was transformed into a cute, energetic package style, but also with unique IPs such as Bunini (Bunini) and JOGUMAN (JOGUMAN) characters. Also, various fashion items such as tote bags, iPhone cases, straps, and stickers (stickers+emoticons) from the customized fashion brand “COLER (COLER)”, which is rapidly emerging among Gen Z, attracted attention.

In particular, at LINE FRIENDS Square Shrine, a new lineup of official NEWJINS IP products, which have been a hot topic since August, was launched in collaboration with IPX, and many fans have continued to visit. New products such as “bunini (bunini)” doll keyrings and hooded blankets created by meeting IPX's Minini (Minini) and Tokki (Tokki), the symbol of Newgins, were launched, and some products were sold out in less than an hour.

This time, visitors to the store had enthusiastic responses, such as “The store is opening in Serosu-gil... I'm summoning a friend of the character Steampan”, “The world's most hip and cute characters have gathered here”, “I'm going to get a new Bernini that doesn't disappoint,” and “I've taken dozens of certified shots since Minnie and Hergey Doodle are all so cute.”

An IPX official said, “Following the various pop-ups introduced in Jamsil, Myeongdong, and Pangyo this year, we are introducing a new regular store in Serosu-gil, where popular Gen Z brands have gathered, and received a lot of expectations, so we plan to continue opening LINE FRIENDS Square, which offers fun character experiences in the future,” and “I hope it will be a place where fans and fans of domestic and international character IPs with different charms can communicate and enjoy together, and I hope it will be a store that everyone who is passionate about cuteness wants to visit.”