- IPX opens a new regular store 'LINE FRIENDS SQUARE Myeongdong' in the center of Myeongdong, the mecca of K-culture, tourism, and shopping... Attracting attention as a “character hotspot” in the city center full of K-Pop related IPs such as BT21 and Newgins, as well as IPs of popular characters such as LINE FRIENDS, Minini (Minini), and JOGUMAN (JOGUMAN)

- Located at the intersection of Myeongdong-gil and Myeongdong-jung-gang-ro, the core business district... It is an ideal location visited by an average of 400,000 people per day, attracting domestic MZ generations as well as overseas tourists

- IPX, LINE FRIENDS, which has unequivocally established itself as a global character, will target a global character IP fandom by strengthening K-Pop related IPs leading K-culture trends and promising and popular IP lineups in Korea, and will show all of character IP through 'LINE FRIENDS Square Myeongdong'

[April 12, 2024] On the 12th, digital IP entertainment company IPX (formerly LINE FRIENDS) opened a regular store 'LINE FRIENDS SQUARE Myeongdong' in the center of Myeongdong, which is the No. 1 mecca for international tourists and is considered the 'Times Square of Korea', where you can find all the trendy IPs of popular domestic and international characters.

“LINE FRIENDS Square Myeongdong” is a gathering place not only for sightseeing and shopping, but also for K-culture, boasting an ideal location in Myeongdong, where the average daily floating population is 400,000 people, at the intersection of Myeongdong-gil and Myeongdong-jung-gang-ro. In particular, IPX, which is expanding its popular IP lineup to include promising domestic IPs such as JOGUMAN (JOGUMAN) and SEALLOOK, following LINE FRIENDS, BT21, etc., which are unequivocally established as global characters, is expected to be warmly received by domestic and international character IP fans as a “character hotspot in the city” that covers all character IPs.

Myeongdong Square, which opens its doors for the third time as a 'square' after the shrine and Seongsu, has been continuously visited by domestic fans and international tourists since the first day.

When entering the store, visitors are stopped by the cute “FRIENDS CITY (FRIENDS CITY)” concept and filled with cute backgrounds where you can take a certified shot no matter where the camera is held, and the cute appearance of SALLY (SALLY), who poses so cute, and Lenini, who only climbs her own body in one box to take a picture of Sally.

In addition, the “BT21 K-Edition” product, which shows the traditional style of Hanbok, along with various IP products such as minini (minini), JOGUMAN (JOGUMAN), and COLER (COLLER), attracted special attention from overseas tourists.

Fans who visited the store said, “It's a new LINE FRIENDS store in Myeongdong, where all the hot brands have gathered these days... I've been waiting for today with a brown steamed pan” and “Why is BT21 wearing a hanbok with the character 'king' in it so majestic? There were responses such as “Unconditionally collectible” and “I'm taking a certified shot with my favorite Sally, and I'm improving my profile with Braccio and Jennie.”

An IPX official said, “In addition to IPs that have already become globally popular characters, such as LINE FRIENDS and BT21, we are opening Myeongdong Square to provide a wider range of IP experiences, from K-Pop related IPs that lead the global K-pop craze to IPs for small and medium-sized characters,” said an IPX official. “While Myeongdong is revitalizing enough to 77% of foreign tourists visiting Seoul, I hope LINE FRIENDS Square Myeongdong will be widely loved by fans at home and abroad as a character attraction in the city center that they definitely want to visit.”